Why naming your business after a domain name you don’t have is a less than brilliant idea
As seen in Invercargill. Can you just imagine the conversations that lead to this?
"I hear those internets are the future, let's call our new furniture shop furniture.com...that will sound all cyber and stuff."
A couple of months later...
"What do you mean we can't have that website location?...It's already registered to someone else! But that's our business name..."
LOL