You know that it is the product of some devilishly clever marketing dudes, expressly designed to make you pass it on to all your friends...and that in itself makes you not want to.
But sometimes you can't help yourself, which makes it worse, because you know they've won. They've captured your attention and made you their vehicle, their word of mouth lackey, their bzzagent (and you don't even get paid)...damn them, I think I'll pick up a six pack on the way home.
Tell us what you think...