Surfarama

Steve Ruebel is going on about "Targeting Through Tagvertising". Why does this feel like so much hype?

"consumer phenomenon", "millions of individuals"...

Hmmm, I think that is overstating things abit. Ask anyone who doesn't use Flickr or Del.icio.us and I doubt they'll have the foggiest idea what tagging or folksonomies are, and I don't think that Flickr and Del.icio.us are in the millions of users yet.

Don't get me wrong, I love Flickr, del.icio.us, and the new folksonomies as much as the next person. (Joshua Schachter & The New Folksonomies would make a great band name).

And I think tagging as an organizing principle will spread...witness Gmail which uses tags to great effect, albeit not in the social way Steve is talking about (I wish Outlook did the same).

But when I read Mr Ruebel's post my BS meter definitely went off. Maybe I am overly sensitive to hype these days.

UPDATE: I am not the only one gagging on this post.

UPDATE: If you are looking for a good introduction to what tagging is all about (and specifically del.icio.us) then you're better off reading Fred Wilson's latest post.