Ride make some of the most progressive snowboards around and now you can pick up heavily discounted models from the current season as well as older models on clearance. If you do not see what you want here now check again later as listings update daily.
Ride snowboards have one of the most comprehensive ranges around so whether you are into the pipe, park or the steep and deep stuff they have something to suit. I have used a couple of Ride boards in my time and can vouch for the quality...
Featured Ride Boards
 Morrow Seneca Womens 153 Womens Snowboard Rossignol Bindings DC Boots  US $399.95
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 RIDE Highlilfe size 168 Snowboard US $310.00
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 Morrow Lotus 149 Womens Snowboard Flow Flite 2W Bindings US $299.95
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About Ride Snowboards
Ride has a hard earned reputation for developing some of the most technologically advanced performance-oriented products which give riders the strongest, lightest and most reliable snowboards available.
Many snowboard companies rely on outside designers, engineers and manufacturing to build their products. Not so at Ride, where the in house team works closely with customers, retailers and the Ride Pro team to design and bring to market snowboarding products that redefine industry standards.
Ride Snowboards was founded in September 1992 by business man and financier Roger Madison, with the help of industry veterans James Salter, and Tim Pogue, noth of whom had a history with an earlier snowboard company, Kemper. Pogue also had some history with the venerable Burton brand as their Pro team manager earlier in his career.
Ride got off to a rocking start, famously serving beer from a keg at their first trade show. This had the effect of enamouring them with all the influential independant snowboard shop owners and cemented their position as leaders in the emerging freestyle snowboard scene. Tim Pogue more that the other guys really understood the way the snowboard industry was evolving and the importance of the youth market, so he actively courted this which was a strategy reflected in their product line.
With the rapid growth came capital pressures which forced the founders to go public in 1994, and that turned out to be a brilliant move (at the time). Ride Snowbards went on an acquisition path in the mid ninties and built out the brand with clothing labels and perhaps most importantly their own snowboard manufacturing operation which freed them from their reliance on 3rd party manufacturers and improved profits.
The good times did not last forever though and they overextended themselves in Japan which put a huge financial stress on the business and ultimately led to large scale restructuring. Today Ride Inc looks very different to the company founded in 1992, but they continue as one fo the worlds largest snowboard companies and continue to invest in innovation and progression in snowboarding.
