Mahalo isn't a search engine. It's a "human powered" reference resource, and it's a pretty good one…but calling it a search engine is rediculous.
Try searching for "pizza in [your town]" and see what kind of job it does. Mahalo will never be a comprehensive search engine in the way Google, Yahoo! or MSN is. I know it is semantics, but it annoys me that they call themselves a search engine.
As a reference resource focussed on the most popular search terms with an advertising business model it is also an SEO play, and in this respect they are a doing a decent job as well. Witness the stats from Hitwise ~ solid traffic growth and c.76% from search engines.
Mahalo receives most of its traffic from Search Engines (76% last week)
Tell us what you think...