More on making advertising useful…
Greg Linden and co are doing some really cool things with Findory, and I am really enjoying following their progress via Greg's blog.
In the wake of announcing their cool approach to super targetting Adsense, Greg has a summary post on making advertising useful.
This is why the Findory advertising model will be successful, and is the same reason why I think Adsense would be a good model for del.icio.us...no reason they couldn't use tags to super target Adsense ads in the same way Findory does. For that matter Flickr could use their tags to better target the Adsense ads there. I've noticed that their ads havn't been particularly well targetted to date, and I gotta believe that they would be able to leverage the premium publisher functions that Findory is using...atleast until they start using the Yahoo! context ad service which can't be far away.
Actually thinking about Yahoo!, why not use their keyword API to generate keywords for blog posts and then use those to super target Adsense. That would make a killer WordPress plugin! Hmmmm...
And while I'm on it, why is keyword targetting only available for premium publishers on Adsense? Wouldn't that benefit everyone if it was a standard feature?