Surfarama

This reminds me I need more music in my life.

I'll Never Forget You

You can download the EP here.

This post has been sitting as a draft for weeks now, but this morning Dylan Bland's post about focussing on the details prompts me to push it out there. I had been meaning to add some more thoughts, but I'll probably never get around to it so here we go, as is where is...

--

Stephan posted awhile back about being turned off by uninspiring business pitches which get lost in the details...

What typically happens is that the person gets lost in the weeds - caught up in the small details such as what the site will look like or what they are going to call it. That isn’t what I want to hear. You need to be able to tell me three things... [read the rest]

Of course I totally agree about the need to be able to pitch an idea focussing on just the problems solved and the benefits delivered rather that the minutia. The point being that you really can't expect people to grok the details in the first five minutes, rather you need to get them to that 'Aha' moment so that they understand the value proposition.

That said, I also find the opposite to be true. The number of times I have had conversations with people about business ideas (typically web based) which exist only at the 30,000 foot level. Regardless of whether they can succinctly describe the business in such a way that gives me that aha! moment, I find it incredibly frustrating when they haven't thought through even the simplest of details.

[...]