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BoingBoing Billboard

I did a total double take just now while driving back to the office…

On the motorway overpass by the Victoria Park Markets there’s a big billboard promoting Vodafone Broadband…the interesting bit is the huge “boingboing.net”…very unexpected.

It doesn’t use the BoingBoing logo, and the creative is a rather strange context for “BoingBoing.net” to appear in, but it’s unmistakably a real world link to boingboing.net. I guess someone at Vodafone (or perhaps their agency) is a fan.

I didn’t have time to get my phone out, but will try to get back there later. Here’s the pic:

Boing Boing billboard

2 Responses to “BoingBoing Billboard”

  1. mike Says:

    I saw the same one out at AKL airport the other week, and remembered you were talking about it.

  2. mike Says:

    Hey. your wordpress comments dropped my ascii heart!

    no ascii heart love?
    (I guess it looks a bit like the start of an html tag)

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