links for 2007-03-17
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Looks interesting...artists can sell their tracks as ringtones. How do they distribute them?
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and sub brands specifically...ie. they seldom take off like they might otherwise if given their own personality
Next week is my last at House of Travel. I've been in the online travel business for a bit over a year now, and it has been fabulous. House of Travel is a brilliant place to work...the people are cool, the business environment fast and challenging, and if ever there was an industry being revolutionized by the web it is travel. I will look back on the past year very fondly, and will forever be an interested observer of the local online travel industry.
That said, I am also very excited by the next phase in my working life as I take up a position as GM for Netconcepts' local business. Started way back pre-boom in Madison (WI) by Stephan Spencer, Netconcepts has carved out a very strong niche for itself, particularly in the online retail space, developing innovative products like Gravitystream, and offering a full suite of web marketing and development services to boot. The caliber of the team they've built is second to none.
Luckily for me, Stephan decided to emigrate to New Zealand a few years back and set up a regional office here in Auckland. Fast forward to present day and the local office is still growing, and with the scope for further growth in the New Zealand market comes the opportunity for me to join the team and help make it happen. Bring it on!
The decision for me to join Netconcepts was a total no brainer. If you've followed any of this blog over the last few years you know that I maintain a pretty broad passion for all the ways the web is changing business and social transactions, not just in terms of marketing but also media and product distribution and consumption. To go work for a business dedicated to helping businesses do all this stuff is very exciting. Of course it didn't hurt that I already knew quite a bit about Netconcepts from the client perspective having worked with them while at House of Travel.
The good news for surfarama.com is that I fully expect the new job is going to stimulate me to blog more than ever, which is probably a relief if you've stuck with me as an RSS subscriber eventhough most of the posts have been syndicated bookmarks from del.icio.us for the last 6 months ;)
This YouTXT site is really interesting...
It is set up by a few guys in Auckland and serves the New Zealand market. The basic idea is anyone can create a keyword which users txt to the short code (8808) and in return get the keyword owners predefined message.
The keyword owner gets to edit the return message at anytime and gets basic stats to show how many people have requested the info. So simple but quite effective for small businesses who want to use txt as a way to diseminate info.
The rub is that the premium text costs the end user (customer), but if the info is worthwhile the $0.50 won't be a big deal.
This won't serve everyones needs but I am sure some niche applications for the service will quickly popup.
I nabbed the keyword "joke" so if you text "joke" to 8808 you'll get back my joke of the day...yak it up :)