A Dogs Life
Posted on February 20, 2006
Filed Under Business |
UPDATE: One of the Dogster crew, John, just posted about the Dogster ‘niche’ and he pointed out something that I was guilty of in this very post…the word ‘niche’ understates the market size. For sure it is just semantics, but the pet ‘niche’ is huge, and the Dog and Cat niches therein are massive in their own right. And as if to prove the point they’ve just broken the 200,000 unique user mark across Dogster and Catster, w00f w00f indeed.
Back in 2004 I was able to attend SXSWi. Needless to say is was a great event, and one of the high points was the Blogger party where I met a bunch of cool folks including Ted. It was early days back then for Ted and his social networking site for Pets, Dogster.
Fast forward a couple of years and Dogster has grown steadily by design, focussed hard on the community, and getting the basics right. Ted and the team have done a really good job without a lot of fanfare and it’s fully paying off. 141K dogs online, with over 400 new profiles being set up on an average day. Dogster is a brilliant example of a niche community site done well…your average dog owner is pretty passionate about their pet and this is reflected in the strength of the community at Dogster.
And now the Dogster team are sharing some of their experiences and insights on the Dogster Company Blog. Nice one fellas.
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