Browsing archives for June, 2005

Enough to make you loose it…

3 June 2005 | 0 Comments

Seth Godin has a couple of great posts on his recent bad customer service experiences with American Airlines and Avis, juxtaposed with his great experience with the W Hotel in SF.

Now just wait until all the popular blogging platforms have the hReview MicroFormat baked in for easy structured blogging of product and service reviews, and then all these stories will be easily searchable and discoverable…bring it on.

More on making advertising useful…

2 June 2005 | 0 Comments

Greg Linden and co are doing some really cool things with Findory, and I am really enjoying following their progress via Greg’s blog.

In the wake of announcing their cool approach to super targetting Adsense, Greg has a summary post on making advertising useful.

This is why the Findory advertising model will be successful, and is the same reason why I think Adsense would be a good model for del.icio.us…no reason they couldn’t use tags to super target Adsense ads in the same way Findory does. For that matter Flickr could use their tags to better target the Adsense ads there. I’ve noticed that their ads havn’t been particularly well targetted to date, and I gotta believe that they would be able to leverage the premium publisher functions that Findory is using…atleast until they start using the Yahoo! context ad service which can’t be far away.

Actually thinking about Yahoo!, why not use their keyword API to generate keywords for blog posts and then use those to super target Adsense. That would make a killer WordPress plugin! Hmmmm…

And while I’m on it, why is keyword targetting only available for premium publishers on Adsense? Wouldn’t that benefit everyone if it was a standard feature?