Another perspective on Adsense in RSS
Posted on May 24, 2005
Filed Under Business, Tech |
Matt Haughey has jotted down some good thoughts on the subject of Adsense in RSS feeds. While he talks about Adsense specifically, his comments can be thought of generally in terms of advertising in feeds…
Haughey’s comments put a new perspective on it by looking at where his adsense revenue comes from…regular readers (more likely to be RSS consumers) or search engine traffic. He reckons it is most likely that the adsense rev is from search engine traffic, ie. so called traffic of good intent. My gut feeling is he’s probably right. For this reason he doesn’t plan to put Adsense in his feeds.
So what about RSS feeds which are subscribed to with ‘good intent’, eg. prospective search feeds, or tagged feeds from places like del.icio.us…the intent in these cases is clear, I am expecting to find new links and resources related to the tag in question. In cases like this advertising in feeds makes perfect sense. So [when] will del.icio.us put ads in its feeds?
Comments
Leave a Reply