del.icio.us lucre
Posted on March 31, 2005
Filed Under Pictures |
Since Joshua Schachter announced that he was taking up del.icio.us full time and had received some early stage funding everyone has starting wondering what is the business model…
I’ll wager that Adsense will play a part in the near future, all those tags and user contributed content should provide some nice context for targetted advertising. Plus del.icio.us is all about finding new links, new sites, new resources, so what better place to display context sensitive ads…it lines up nicely with John Battelle’s concept of traffic of good intent, and I doubt any del.icio.us user would begrudge well done text ads.
The other angle will be to monetise the considerable RSS traffic that del.icio.us has. This is more problematic because del.cio.us has literally 1000’s and 1000’s of feeds…a feed for any tag, user, inbox, or combination thereof. Problematic yes, but the feeds are an equally rich source of context for text ads, and I’d expect del.icio.us to partner with Feedburner or perhaps one of the other outfits like Pheedo to put text ads of some sort into the feeds.
Of course Mr Shachter may not have to worry too much about a business model…I am sure he will receive an offer to buy the service outright at some stage, actual revenue or not. Actually I’d be extremely surprised if he hasn’t already received many offers…anyone got a suggestion?
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