Butler…will Google walk the talk?
Posted on March 15, 2005
Filed Under Cool, Tech |
Butler is a Firefox plugin which adds a bunch of functionality to Google web pages, including lots of links to other search engines and removing Googles text ads from most pages.
This is really interesting because it challenges Google in the same way their recently announced autolink feature challenges other publishers on the web. Many publishers have come out against the Autolink feature because they think Google has no right to mess with their page content, even if it is optional and in the interests of adding functionality for users.
Now Google is being challenged in the same way, and it will be interesting to see if they walk the talk. In other words will they be cool with a tool which potentially costs them revenue?
Mark Pilgrim is not making any money out of this, and given the timing I suspect this is his way of challenging Google to see if they are prepared to drink their own kool-aid, or will they push back when a tool like Butler impacts their revenue?
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